SEO
Learn how to get businesses found on Google — the skill every local business needs, and one of the most consistently in-demand in the market.
Taught inside the 10-week Job Ready Program — one enrolment, all the skills.
What it is
Search engine optimisation is how a business shows up when customers search for what it sells. It doesn't rely on ad budget, it compounds over time, and it's one of the easiest skills to build real, showable proof in — which makes it a favourite with employers.
What you'll learn
Find what your customers actually search for.
Titles, content and structure that rank.
Speed, mobile and getting indexed.
Google Business Profile and maps rankings.
Writing pages that win search traffic.
Search Console and Google Analytics.
What you'll build
A full SEO audit and improvement plan for a real local business — a tangible portfolio piece that shows employers you can do the work, not just talk about it.
Who it's for
Great if you like research, writing and steady, compounding results — and want a skill that every business needs but few do well.
Learn SEO — and the rest — in one program
SEO is one of the skills inside the 10-week Job Ready Program. Start with a free workshop.