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Structure an account
Build clean campaign and ad-group structures that are easy to optimise and scale.
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Google Ads, from first campaign to certified.
Eight weeks of hands-on training on real budgets. You'll plan, launch and optimise live Search, Shopping and Performance Max campaigns — the work employers actually hire for.
What you'll walk away able to do.
No theory dumps. Every module ends with something you've actually built.
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Run Search & Shopping
Write converting ads, pick the right keywords and match types, and manage real spend.
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Set up tracking
Wire conversion tracking and GA4 so you can prove what's working — the part most beginners skip.
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Optimise & report
Read the data, cut waste, and present results to a client or manager with confidence.
The eight-week curriculum.
Six modules of live, project-based classes, then certification and portfolio prep.
1
Module 01
Foundations & account structure
How Google Ads auctions work, campaign types, and a clean structure you can build on.
2
Module 02
Search campaigns
Keyword research, match types, ad copy that converts, and negative-keyword hygiene.
3
Module 03
Shopping & Performance Max
Merchant Center, product feeds, and running PMax without losing control of spend.
4
Module 04
Tracking & conversions
Conversion actions, GA4, and attribution so every dollar is measured.
5
Module 05
Optimisation & reporting
Bidding strategies, A/B testing, budget pacing, and client-ready reporting.
6
Module 06 · The goal
Certification & portfolio
Sit the Google Ads certification and package your live campaign work into a portfolio.
Google Ads course questions.
Do I need a marketing background?
No. We start from how the auction works and build up. Most learners join with no paid-ads experience at all.
Will I work on a real account?
Yes — you'll run live and simulated campaigns with real budgets, which is what fills your portfolio and what employers ask about in interviews.
Does this prepare me for the certification?
It does. Module 6 is dedicated to certification prep, and you'll graduate exam-ready for the Google Ads certifications.
Can I take it alongside a job?
Yes. Classes are part-time and project-based so you can study around work or other commitments.
Ready to start with Google Ads?
Book a free counselling call and we'll map out your path — no obligation.