Part of the Job Ready Program

Google Ads

Learn to capture customers at the exact moment they're searching to buy — the high-intent, measurable channel that almost every agency runs.

Taught inside the 10-week Job Ready Program — one enrolment, all the skills.

What it is

Google Ads (paid search) puts a business in front of people who are actively looking for what it offers. It's fast, every dollar is measurable, and it's one of the most sought-after skills in digital marketing — which makes it a powerful thing to be able to do well.

What you'll learn

Account & campaign structure
Set campaigns up the way the pros do.
Keywords & match types
Reach the right searches, skip the waste.
Writing search ads
Copy that earns the click and the lead.
Bidding & budgets
Spend smart and control your costs.
Conversion tracking
Know exactly what's working.
Reading the data & optimising
Turn results into better results.

What you'll build

A real, capped-budget Google Ads campaign with real results — the headline case study you'll walk into interviews with.

Who it's for

Perfect if you like data, fast feedback loops and a clear, direct line to return on investment.

Learn Google Ads — and the rest — in one program

Google Ads is one of the skills inside the 10-week Job Ready Program. Start with a free workshop.